ExpertMarketing Advice

FascinatingMobile Marketing Statistics from Google

Google says it better than I could – check out 5 Ways to Use Mobile to Your Advantage

I’ve showed you the benefits of having your own email newsletter and given you a list of companies to help you produce and email your newsletters to your prospects, but the following few tips will help tie everything together and get your newsletter off to a great start. Once you’ve signed up with an email [...]

So…you’ve recently learned that email marketing is one of the most effective and profitable ways to promote just about any business and you want to start using it to promote yours. What are your next steps? To start – you need to be aware of the rules that may exist regarding the use of email [...]

Flyers can be a really economical way to help spread the word about your business, but as with all marketing methods, the more targeted your message the better. If you own a lawn care business for example, distributing your flyers directly to homeowners with lawns is smart, sticking them on windshields at the local Walmart [...]

Space advertising is your typical newspaper or magazine ad that often includes an image with some copy. If you’re going to do a space ad, it will generally get better results if you use the same layout as the editorials so it looks less like an ad and more like a news item. Use the [...]

Of all the many ways you can promote your business today, I want to share with you one of the most effective, most profitable, and least risky ways to market your products or services – email marketing. Now just to be clear, I’m not in any way talking about buying an email list of people [...]

Yellow Pages Advertising is another great marketing resource that is often underutilized or used ineffectively. Yellow page ads are great because when someone sees your ad, you know they are already in the market for your product or service. I would strongly advice you to NOT let someone from the yellow pages design your ad [...]