Four Keys to Marketing Success – Key #4

Four Keys to Marketing Success – Key #4

Create winning ads and marketing materials that consistently put money in your pocket: If you ever want to see a huge waste of money, just be sure to watch the ads that are shown during the Super Bowl. Those ads are designed to be funny and cute and win various...
Four Keys to Marketing Success – Key #3

Four Keys to Marketing Success – Key #3

You must calculate the return on investment (ROI) for any and all of your marketing efforts. This crucial step builds on the previous key that we just reviewed, and the only way to truly know your return on investment when marketing is to track the results of every...
Four Keys to Marketing Success – Key #2

Four Keys to Marketing Success – Key #2

Know the source of every lead that comes into your business If there was one piece of advice that I would want you to remember from this entire book, it is this. You MUST know where every lead your business receives comes from!In order to track where your leads...
Four Keys to Marketing Success – Key #1

Four Keys to Marketing Success – Key #1

Calculate the lifetime value of your customer When business owners hire me to help turn their business around, one of the first things I do is calculate the lifetime value of their typical customer. This is something that very few business owners ever stop to think...