by adminsteve231 | Jul 6, 2020 | Uncategorized
Some of the most valuable real estate in your business can be found in your business signage. If you have been in business any amount of time then you already know that good business signage can be critical in helping customers locate your business, but have you ever...
by adminsteve231 | Jul 6, 2020 | Uncategorized
Create a 12 month marketing plan…right now! There is a timeless saying that “Failing to plan is planning to fail” and that saying is twice as true when it comes to running a business. You see, most business owners will not be able to weather any economic storms...
by adminsteve231 | Jul 6, 2020 | Uncategorized
One of the biggest challenges business owners must overcome in order to be successful in this new economy, is the dreaded “I-offer-everything-for-everyone” syndrome. On the surface I know this seems like a sure-fire way to get more customers, but it’s been proven time...
by adminsteve231 | Jul 6, 2020 | Uncategorized
Business 101: You must constantlybe marketing your business! The title of this post sounds obvious, doesn’t it? But the truth is you wouldn’t believe how many business owners I meet who refuse to do any type of consistent marketing or advertising! Sure, they may...
by adminsteve231 | Jun 24, 2020 | Uncategorized
Create winning ads and marketing materials that consistently put money in your pocket: If you ever want to see a huge waste of money, just be sure to watch the ads that are shown during the Super Bowl. Those ads are designed to be funny and cute and win various...
by adminsteve231 | Jun 24, 2020 | Uncategorized
You must calculate the return on investment (ROI) for any and all of your marketing efforts. This crucial step builds on the previous key that we just reviewed, and the only way to truly know your return on investment when marketing is to track the results of every...
by adminsteve231 | Jun 24, 2020 | Uncategorized
Know the source of every lead that comes into your business If there was one piece of advice that I would want you to remember from this entire book, it is this. You MUST know where every lead your business receives comes from!In order to track where your leads...
by adminsteve231 | Jun 24, 2020 | Uncategorized
Calculate the lifetime value of your customer When business owners hire me to help turn their business around, one of the first things I do is calculate the lifetime value of their typical customer. This is something that very few business owners ever stop to think...
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