Four Keys to Marketing Success – Key #2

Four Keys to Marketing Success – Key #2

Know the source of every lead that comes into your business If there was one piece of advice that I would want you to remember from this entire book, it is this. You MUST know where every lead your business receives comes from!In order to track where your leads...
Four Keys to Marketing Success – Key #1

Four Keys to Marketing Success – Key #1

Calculate the lifetime value of your customer When business owners hire me to help turn their business around, one of the first things I do is calculate the lifetime value of their typical customer. This is something that very few business owners ever stop to think...