Create a 12 month marketing plan…right now!

There is a timeless saying that “Failing to plan is planning to fail” and that saying is twice as true when it comes to running a business. You see, most business owners will not be able to weather any economic storms simply because they don’t have the foggiest clue about what promotions or ads they are going to running in the next week, much less in the next month or year! However, this must change if you are going to survive and thrive in the 21st Century.

Now, coming up with a 12 month marketing plan may seem like a daunting task, but most of the work is already completed for you. How can that be, you ask? Well, most customers are already expecting you to have special sales or promotion at least once a month on all the major holidays. Thus, you don’t really have to recreate the wheel, you can just ride the wave of marketing and advertising messages that are already around during these times.

While the dates are already set on the calendar, it is still important that you have compelling words and language in your advertisements that reward your customers for buying from you on that specific holiday.

Do NOT simply run just a general advertisement that says you have stuff on sale. Your ads need to tie-in to the holiday theme as closely as possible.

The other benefit you receive from creating a yearly marketing calendar is that you will gain a feeling of confidence and reassurance because you are not just sitting on your hands, day-in and day-out, waiting for customers to just walk in and maybe buy something from you.

Once you create your first marketing calendar for your business, the hard work is done and you can use the same calendar yearly with only minor tweaks if you like.

Here’s a sample 12 month marketing calendar that you could create around the major monthly holidays:

  • January – New Year’s
  • February – Valentine’s Day
  • March – President’s Day
  • April – April Fool’s/Easter
  • May – Mother’s Day
  • June – Father’s Day
  • July – Fourth of July
  • August – (There are no major U.S. Holidays, so do a friends and family sale)
  • September – Labor Day
  • October – Halloween
  • November – Thanksgiving
  • December – Christmas

There are all kinds of obscure things you can celebrate too, and you’ll find plenty of daily ideas at places like where you’ll find things like “International Coffee Day” and “National Black Dog” day that you can work into your sales and marketing promotions.